Media > The Art and Science of Being on Hold
July 3rd, 2019

standard The Art and Science of Being on Hold

BlondieNot content to let customers sit back and enjoy some light jazz, companies have turned hold music into a marketing exercise.

They say silence is golden. But when it comes to being kept on hold at the end of a phone line, not so much. In fact, in the world of on-hold music and messaging, “silence is the sound of a missed opportunity.” That’s the catchy line used by Mood Media, the world’s leading provider of on-hold and in-store messaging. Full story.

Damian Fowler (BBC) / August 20, 2018

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