In tune

732 Posts
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“Selling” Classical Music – Ad Bloopers
Classical music has a bad rap. Despite current research that indicates music education enhances all learning, reverses the effects of poverty and dementia, and encourages empathy, publicity departments seem to think they must exert themselves to market classical music. Their
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Satisfaction Guaranteed or Your Money Back
Just about every product on sale in a modern supermarket offers consumers a money back guarantee. The concept is not new. It originated with the 18th-century entrepreneur Josiah Wedgewood as a marketing strategy to shift more goods. Since then, the
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The dangers of having a (critical) mind!
Aren’t you just sick and tired of lazy and unimaginative programming justified by the eternal excuse, “I am just giving my audience what they want to hear!”
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Commissioning Atrocities
The Kronos Quartet is famous for commissioning works that cover the widest possible range of musical and experimental genres. The founder David Harrington once explained, “I’ve always wanted the string quartet to be vital, and energetic, and alive, and cool,
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A Key to the Brahms Sound
J. B. Streicher & Sohn No. 8105
Buying a piano for home use is a highly personal choice. It depends on a number of variables, including instrument style, brand, color and shape. Generally speaking, however, we look for instruments within a certain budget range, and one that
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The Royal Academy of Music
If you walk from Baker Street along Marylebone Road, you are greeted with hoards of tourists stampeding their way towards Madame Tussaud’s to gape at the wax models within. However, if you dare to push past the crowds and wander
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Asteroid 22369 Klinger
Between the orbits of the planets Mars and Jupiter lays a vast region of space occupied by numerous irregularly shaped celestial bodies. Known as asteroids and minor planets, this so-called asteroid belt was formed by violent primordial collisions. Scientist have
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It’s a Woman’s Business
Nannette Streicher
The business of designing and building musical instruments was long in the exclusive domain of men. Or so we have been led to believe! But there was at least one woman who kicked ass in this male dominated world. Her
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